Business experts are increasingly discussing the importance of “brand personality” to a company’s marketing strategy. Gone are the days of assuming personality traits about your target demographic. We’ve learned that essentializing certain characteristics in our customer base ignores the diversity of individuals.  Now, the goal is to give the brand a personality and make the most important […]

You’re probably thinking a “headshot is a headshot” or wondering “what is the difference”?  Well we are about to take care of you in this department.  First of all, let’s define what each of them are. Traditional Headshots A traditional headshot is going to be your typical head and shoulders photograph.  Generally, around mid-chest to

Updating your headshot may not seem that important to you but believe me, it is.  There are a couple things you haven’t taken into consideration for your branding quite yet.   The Covid-19 concern is everywhere and it will play into your marketing.  I’m not talking about the doom and gloom stuff, I’m talking about the